“Where can I get fresh fish?”

After hearing that question over and over, and feeling frustration for not having a good answer to this question (living on an Island where fishing is a primary industry) Mickey Rose decided to take matters into his own hands. He started a business with a mission to provide fresh fish for local consumers, Island restaurants and tourists.

Mickey grew up in the fishing industry, as many Prince Edward Islanders do. He fished with his father off the East coast of PEI as a teenager, and soon became interested in the technical side of the industry. In college he studied quality control, becoming a certified technician which lead to management positions at a selection of fish plants, learning the ropes for seven years. Leveraging his experience and education, he became general manager of a seafood processing operation and held that position for the next sixteen years.

Mickey also worked for DND and helped start fish contracts throughout Canada. As a consultant he is in high demand, assisting fish plant start ups establishing supply and smooth out product and management duties.

“Wanting to build up a viable business, I knew that quality had to be high and price had to be reasonable in order to properly service the public. The way to do this is by bucking the common distribution chain of too many hands, and work directly with fishers and producers.” Mickey Rose aka MR Seafoods

After twenty-three years in the seafood industry, MR Seafoods was launched in the spring of 2007, currently employing four staff members with a facility in West Royalty, the community Mickey now calls home with his wife and two children.